Link building can be time consuming, frustrating and often confusing. However, link building is a huge part of SEO and necessary for your site to reach top ranks in the search engine results pages. Aren't familiar with link building? No problem. Read on to learn why link building is important and how you can build links to your site, improve your link popularity and raise your search engine page rank.
Why is increasing links important? When other sites link to your site it directs visitors to it and also shows Google and other search engines that you are a legitimate site that's worthy of some attention. However, the sites that link to you must be relevant to your site. The other site's topic must be related to yours otherwise Google will see it as dishonest, black hat SEO or spam.
When you have a significant number of relevant links that lead back to your site, you build your online reputation which in turn, will improve your page rank on the search results pages. Increasing your page rank will allow potential customers to see you, rather than your competition, when they search for certain keywords that are relevant to your business. This will help grow your business and boost your profit. However, the question remains, how do you get relevant sites to link to you? Here are a few things you can do to urge others to link to you.
Create and Maintain a Blog
A blog is a way to write about industry news, engage readers about your business and speak to your customers and potential customers in a conversational tone. When you write a blog, link keywords back to your business's Web site. The more blog posts you write, the more relevant links are going back to your site. Also when you post great content on your blog, others will come across it and want to link back to what you wrote. Link to other relevant blogs and comment on them to urge those blog owners to view your blog. This increases the chance that they will link back to you.
Submit Your Site to Link Directories
A big part of link building in the SEO world is submitting to link directories. Many link directories are free to submit to and as long as you submit to a relevant category the link directory will accept your request and link to your site. You can also use Craigslist to place a classified ad. Another link building tool is a topical Squidoo page, where you can link to expert documents and other useful tools in your field and also create a link back to your site. You can also submit a story to social bookmarking sites like Digg or Delicious that links to an article on your site. Another easy link you can get is from a forum. Many forums allow members to leave signature links or personal profile links. If you make good contributions to a forum, some people might follow your links, read your site, link to your site or buy products from your site.
Create Lists on Your Site
People love lists and they're easy to link to. If you build a list like "10 easy tips to help you __," people will read and link to it. Just make sure the list is relevant to your industry or business. Create a resource list on your site. If it's good people may link to your resource list, or your resources might put you on their resource list.
Source - http://www.seo-news.com/
Sunday, August 1, 2010
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